Clik here to view.
Debunking Facebook – Using Email Clients to Increase Visibility
Originally posted at ericalainclark.com on 4/14/2014 Technological innovations are occurring at lightning speed, a phenomenon that makes it difficult for even the most tech savvy folks to stay on top...
View ArticleClik here to view.
New Data for Web and Social Media Marketing
We recently came across a set of new data from the Uversity and Chegg student survey. The complete deck can be downloaded directly from the Uversity site, but we thought a quick overview in the form of...
View ArticleClik here to view.
Paperless Grading: Story of a Digital Seamstress
I did it. I cut the clutter. My classes went paperless. Surprisingly, it wasn’t as difficult as I thought it might be. Yes, I was forced to re-evaluate and re-create the type of assessments I’ve used...
View ArticleClik here to view.
Integrating Instagram into Math Class
“When will we ever use this in real life?” This is the common question that many teachers hear – and my 7th grade Pre-Algebra class is no exception. However, in my classroom, I put the ball back into...
View ArticleThe Formula for Successful Navigation Strategies
Education Website Navigation Strategies: It Starts With the Math We are passionate about simplicity and education website navigation strategies that work; it has been something that we have always...
View ArticleTwitter Best Practices in Higher Education
Getting Social with Social Media The overall goal, regardless of social media channel, is to engage and provide information to your audience. That information needs to be more than just your...
View ArticleGet Real: Authenticity in Social Media for Education is Key
Wait… Can I Take That Back? We all probably have photos in the family album, whether digital or print, that we wish had never been taken and we hope never see the light of day. If it’s a print photo,...
View ArticleHow to Get Creative with Your Facebook Video
Facebook hasn’t hidden the fact that lately it prefers that you post video, which is now receiving 6x the sharing and engagement. To take advantage of this, I’ve gone ahead and posted a couple ways you...
View ArticleHow Does Google’s Mobilegeddon Affect Your Education Website?
How to Update Your Education Website in the Wake of Mobilegeddon Is your site optimized and functioning as it should? Has Google’s recent announcement caused your search engine rankings to drop? Are...
View ArticleHow Do You Know If Your School Is Writing Quality Content?
When it comes to writing online content, we always hear quality is more important than quantity. But how do you really know if the content your school is putting out there is quality content? First,...
View ArticleA Social Media Primer for Higher Education
The explosion of social media has shown how users are connected to each other, brands, and institutions. Social media is more than a broadcast channel. In the ideal situation, it is a...
View ArticleEmbrace the Metrics: How to Measure Your Social Media Success
Social Media KPIs: Your Key Performance Indicators for Success Far too often, uninformed goals are established for social media success, such as an arbitrary number of likes on Facebook or the number...
View ArticleGet Your Projects Organized and Get More Done!
Utilize Cloud-Based Project Management Software to Keep Your Internal Team and Vendors Organized. When developing your school marketing projects, it is important to have a clear strategy and tactical...
View ArticleClik here to view.
Engaging Prospective Students with Social Media
Sometimes I’m asked, “Is social media worth the effort?” Usually it’s from someone not in the social media or digital marketing space, so I try answering as honestly and as patiently as I can. My...
View Article9 Content Mistakes Wrecking Your School’s Website
There’s a lot of garbage-y content out there online. And if we’re not careful, that content clutter may try to find a home on our own websites. Even school marketers with the best intentions can (and...
View ArticleClik here to view.
Investing in School Marketing for the Long Term [Podcast]
Download or Listen on iTunes If you need to convince someone that marketing for your private school is worth it, listen to Brad Rogers, Headmaster at The Gow School, discuss his decision to commit to...
View ArticleTake the Private School Marketing and Communications Survey
InspirED School Marketers’ mission is to help make the private school marketing and communications professionals’ job easier. This survey is intended to do that and more. One of the ways InspirED...
View ArticleClik here to view.
3 Website Content Updates To Make Before School Starts
Creating an entirely new school website is enough to make even the most confident marketer’s knees start to quiver. And rightly so: a website overhaul is a massive project. Well good news,...
View ArticleAnnouncing the Brilliance Awards Competition for #Indyschool MarCom
InspirED is amped to present the first annual InspirED School Marketers Brilliance Awards. Finally, a competition to recognize excellence in PK12 private and independent school marketing and...
View ArticleClik here to view.
The School Marketer’s Guide to Content Marketing [Free eBook]
You’ve heard about content marketing, but what can it do for your school? Is it truly an effective marketing and admissions strategy? Does storytelling really matter? The fact is, 90% of consumers...
View Article
